LA CLAQUE — Logo design

LA CLAQUE

(EN) LA CLAQUE is a music services structure dedicated to promoting artists and musical projects through press relations with radio stations, streaming platforms, and specialized media, as well as supporting the promotion of live tours. Conceived as a link between artists and the different players within the music industry, it aims to amplify the visibility of projects and encourage their circulation. Primarily deployed on Instagram, the platform addresses emerging artists and independent projects seeking to strengthen their media presence and reach new audiences. The art direction is built around a bold and striking aesthetic, dominated by an intense orange that symbolizes energy, movement, and impact, reflecting the power and resonance of a musical project when it connects with its audience. Inspired by the expression “LA CLAQUE,” the visual identity plays on the idea of a visual shock and immediate impact: an image that hits, captures attention, and leaves a lasting impression.

(EN) PLAQUE TOURNANTE is a music and event collective, an initiative we founded with a friend to bring people together around what drives us: encounters, sharing, music, and image-making.
The project unfolds primarily on Instagram, where we share updates, a curated music selection, and the collective’s own productions, alongside events held in Marseille and Tunisia. I designed the visual identity for the project as a vibrant and dynamic graphic system, adaptable across formats, artists, and events, and expressive of the project’s collective energy.

(FR) LA CLAQUE est une structure de music services dédiée à la promotion d’artistes et de projets musicaux, à travers des relations presse auprès des radios, des plateformes de streaming et des médias spécialisés, ainsi que l’accompagnement de la promotion des tournées live. Pensée comme un relais entre les artistes et les acteurs de l’industrie musicale, elle vise à amplifier la visibilité des projets et à favoriser leur diffusion. Déployée principalement sur Instagram, la plateforme s’adresse aux artistes émergents et aux projets indépendants souhaitant développer leur présence médiatique et toucher de nouveaux publics. La direction artistique repose sur une esthétique vive et percutante, dominée par un orange intense, symbole d’énergie, de mouvement et d’impact, traduisant la puissance et la résonance d’un projet musical lorsqu’il rencontre son public. Inspirée par l’expression « la claque », l’identité visuelle joue sur l’idée de choc visuel et d’impact immédiat : une image qui frappe, capte l’attention et marque les esprits.

LA CLAQUE — Brand identity

LA CLAQUE — Logo design

LA CLAQUE Instagram templates — Reels, post, story

PLAQUE TOURNANTE Instagram — Reels, post, story

LA CLAQUE — Logo animation

LA CLAQUE — Instagram reels (1080×1920 px)

LA CLAQUE — Instagram reels

LA CLAQUE — Instagram reels

LA CLAQUE — Instagram feed

LA CLAQUE Instagram templates — Reels, post, story

PLAQUE TOURNANTE Instagram — Reels, post, story

LA CLAQUE Merch — T-Shirt & stickers

LA CLAQUE — Business card & email signature